WebDec 13, 2015 · This paper proposes a conceptual model as to how CSR can lead to the creation of a better brand image with customer awareness … WebDec 13, 2024 · The purpose of creating a brand image profile is to measure the brand perception of consumers considering brand attributes. Thus, marketing decisions can be made based on the brand's strengths and weaknesses by determining them. The brand image profile is traditionally created using the attitude scales and surveys. However, …
THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND …
http://www.ijbssnet.com/journals/Vol_3_No_23_December_2012/13.pdf WebMar 10, 2024 · Christodoulides and De Chernatony (2010) defined brand equity as the consumers' perceptions, attitudes, knowledge, and behaviors that result in increased utility and enable the brand to achieve... libro shirley sahrmann
Impact of Brand Image on Consumer Decision-making: A Study …
WebJun 15, 2015 · The role of brand image in influencing the consumer’s decision- making of high-technology products is examined in this article. This article classifies the high-technology customers based on their decision-making styles and their acceptance of extended brands. Get full access to this article View all access and purchase options for … WebDec 13, 2024 · The purpose of creating a brand image profile is to measure the brand perception of consumers considering brand attributes. Thus, marketing decisions can be … WebApr 21, 2024 · Brand image can be defined as perceptions of a brand that are as reflected by the brand associations held in a consumer memory [ 27 ]: It helps the consumer in recognizing his/her needs and wants regarding the brand, and it distinguishes a brand from competitors [ 28 ]. libros edubook vicens vives